How can social media help you with your surveys? Many companies connect to their customers, conduct research for various purposes, and gain insight into a marketplace by conducting surveys. Now, if these activities sound like the same reasons why organizations would engage in social media, then you are right.
Many marketers who make use of surveys ask: What role does social media play in an online marketing strategy? Companies include social media in their marketing plan for the following reasons:
- Brand awareness & reputation
- Customer & Prospect engagement
- Prospect lead quality & volume
- Useful feedback
- Website traffic
When you add surveys into a social media marketing mix, there is a chance to make that overlap a part of your social cycle of interaction. Social media communities like Twitter, with over a billion tweets per day, and Facebook, now with 1 billion active users, present a great opportunity for engagement, research and marketing.
Crowd source some new ideas – such as survey questions. Ping your networks with various topics and questions to see what people respond to. Use that feedback to develop the flow of your online survey as well as come up with some of the questions.
If you grow your network, you also grow your survey panel. With online surveys, developing a strong presence in various social networks is a bit like creating your own survey panel. You earn trust as you take part and interact in your online communities.
Make use of social media monitoring software to listen in and learn which topics interest your community. There are many reasons to use surveys, from identifying trends to profiling customers to product research.
Don’t be afraid to ask for help. You can tap those same, topically relevant communities to promote your survey in situations where respondents are not a particularly defined list.
Acknowledge people in your network who helped come up with survey question ideas and promote the survey itself. That public recognition is valuable, especially when it is a reflection of their contribution to a successful survey. You can also offer incentives for promotion support.
Companies connect with customers, conduct research, and gain insight into a marketplace by conducting surveys. How can social media help you with your surveys?
Good luck to you, my friend, and safe computing
Renae
Related articles
- Surveys on Social Media Customer Experience (socialcarenews.wordpress.com)
